{"id":8834,"date":"2026-03-02T13:24:12","date_gmt":"2026-03-02T12:24:12","guid":{"rendered":"https:\/\/www.pastiolot.com\/?p=8834"},"modified":"2026-03-02T13:25:45","modified_gmt":"2026-03-02T12:25:45","slug":"pastiolot-evoluciona-una-nova-imatge-per-elevar-la-pastisseria-professional","status":"publish","type":"post","link":"https:\/\/www.pastiolot.com\/ca\/pastiolot-evoluciona-una-nova-imatge-per-elevar-la-pastisseria-professional\/","title":{"rendered":"Pastiolot evoluciona: una nova imatge per elevar la pastisseria professional"},"content":{"rendered":"<p class=\"p1\">A <b>Pastiolot<\/b> creiem que la pastisseria \u00e9s molt m\u00e9s que producte; \u00e9s l\u2019art de crear moments. Avui iniciem una nova etapa amb un <strong>rebranding<\/strong> que reflecteix el nostre creixement i evoluci\u00f3, sense perdre l\u2019ess\u00e8ncia que ens ha convertit en un referent.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Amb aquesta renovaci\u00f3, apostem per un disseny m\u00e9s modern i actual, mantenint la identitat que els nostres clients reconeixen i valoren.<\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"p3\">Una identitat amb m\u00e9s for\u00e7a<\/h5>\n<p class=\"p1\">La nova identitat transmet dinamisme, frescor i proximitat. El gran protagonista d\u2019aquest canvi \u00e9s el nostre <strong>nou logotip<\/strong>, on la \u201cP\u201d de Pastiolot adquireix una for\u00e7a renovada. \u00c9s un s\u00edmbol de claredat i coher\u00e8ncia que ens identifica tant en l\u2019entorn digital com en el punt de venda.<\/p>\n<p class=\"p1\">Acompanyant aquesta evoluci\u00f3 visual, hem refrescat la nostra <strong>paleta crom\u00e0tica<\/strong>. Mantenint els nostres vermells, ocres i grisos, ara aporten una vitalitat i modernitat que connecten millor amb el dinamisme del sector Horeca i Retail.<\/p>\n<p>\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8853 size-full aligncenter\" src=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9.png\" alt=\"\" width=\"683\" height=\"375\" srcset=\"https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9.png 683w, https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9-300x165.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h5 class=\"p3\">\u201cLo bueno de compartir\u201d: el nostre prop\u00f2sit<\/h5>\n<p class=\"p1\">Aquest canvi arriba segellat amb un nou tagline: <strong>&#8220;lo bueno de compartir&#8221;<\/strong>. Resumeix la nostra ra\u00f3 de ser: ser c\u00f2mplices dels teus millors moments amb pastisseria de qualitat, creant experi\u00e8ncies que reuneixin les persones, ja sigui en un restaurant, en un esdeveniment o a casa.<\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"p3\">Packaging actualitzat: un salt en eleg\u00e0ncia i sostenibilitat<\/h5>\n<p class=\"p1\">L\u2019evoluci\u00f3 tamb\u00e9 arriba al nostre packaging, que fa un salt qualitatiu cap a una <strong>est\u00e8tica pr\u00e8mium.<\/strong> Hem apostat per un disseny molt m\u00e9s <strong>elegant i cuidat<\/strong>, que destaca en qualsevol vitrina o lineal.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Aquesta renovaci\u00f3 no \u00e9s nom\u00e9s visual; ara el nostre packaging est\u00e0 fabricat amb <strong>cartr\u00f3 m\u00e9s sostenible<\/strong> i respectu\u00f3s amb el medi ambient. \u00c9s m\u00e9s pr\u00e0ctic i funcional, facilitant-ne la manipulaci\u00f3 al canal Horeca i refor\u00e7ant el nostre comprom\u00eds amb l\u2019entorn sense renunciar a una presentaci\u00f3 atractiva que marca la difer\u00e8ncia.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8849 size-full aligncenter\" src=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8.png\" alt=\"\" width=\"683\" height=\"375\" srcset=\"https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8.png 683w, https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8-300x165.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h5><\/h5>\n<h5 class=\"p3\">Una evoluci\u00f3 amb l\u2019ess\u00e8ncia de sempre<\/h5>\n<p class=\"p1\">Aquests canvis s\u00f3n una declaraci\u00f3 d\u2019intencions: a Pastiolot volem evolucionar sense perdre la nostra \u00e0nima. Amb un logotip renovat, una paleta actualitzada, un packaging elegant i un tagline que convida a celebrar els bons moments en la millor companyia, reforcem la nostra posici\u00f3 com a referent en pastisseria.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 682px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8834-1\" width=\"682\" height=\"374\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/Noticies-Web-PASTIOLOT.mp4?_=1\" \/><a href=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/Noticies-Web-PASTIOLOT.mp4\">http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/Noticies-Web-PASTIOLOT.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Pastiolot creiem que la pastisseria \u00e9s molt m\u00e9s que producte; \u00e9s l\u2019art de crear moments. Avui iniciem una nova etapa amb un rebranding que reflecteix el nostre creixement i evoluci\u00f3, sense perdre l\u2019ess\u00e8ncia que ens ha convertit en un referent.<\/p>\n","protected":false},"author":2,"featured_media":8830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-8834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pastiolot evoluciona: rebranding, logotip i packaging sostenible<\/title>\n<meta name=\"description\" content=\"Descobreix el rebranding de Pastiolot: nova identitat visual, logotip renovat, paleta crom\u00e0tica actualitzada i packagin de cartr\u00f3 m\u00e9s sostenible. 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