{"id":8844,"date":"2026-03-02T13:24:12","date_gmt":"2026-03-02T12:24:12","guid":{"rendered":"https:\/\/www.pastiolot.com\/?p=8844"},"modified":"2026-03-02T13:25:49","modified_gmt":"2026-03-02T12:25:49","slug":"pastiolot-evolue-une-nouvelle-image-pour-sublimer-la-patisserie-professionnelle","status":"publish","type":"post","link":"https:\/\/www.pastiolot.com\/fr\/pastiolot-evolue-une-nouvelle-image-pour-sublimer-la-patisserie-professionnelle\/","title":{"rendered":"Pastiolot \u00e9volue : une nouvelle image pour sublimer la p\u00e2tisserie professionnelle"},"content":{"rendered":"<p class=\"p1\">Chez <strong>Pastiolot<\/strong>, nous pensons que la p\u00e2tisserie est bien plus qu\u2019un simple produit ; c\u2019est l\u2019art de cr\u00e9er des moments. Aujourd\u2019hui, nous entamons une nouvelle \u00e9tape avec un <strong>rebranding<\/strong> qui refl\u00e8te notre croissance et notre \u00e9volution, sans perdre l\u2019essence qui a fait de nous une r\u00e9f\u00e9rence.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Avec ce renouveau, nous optons pour un design plus moderne et actuel, tout en conservant l\u2019identit\u00e9 que nos clients reconnaissent et appr\u00e9cient.<\/p>\n<h5><\/h5>\n<h5>Une identit\u00e9 plus forte<\/h5>\n<p class=\"p1\">La nouvelle identit\u00e9 transmet dynamisme, fra\u00eecheur et proximit\u00e9. Le grand protagoniste de ce changement est notre <strong>nouveau logotype<\/strong>, o\u00f9 le \u00ab P \u00bb de Pastiolot affirme une force renouvel\u00e9e. C\u2019est un symbole de clart\u00e9 et de coh\u00e9rence qui nous identifie aussi bien dans l\u2019environnement digital qu\u2019au point de vente.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Dans le cadre de cette \u00e9volution visuelle, nous avons \u00e9galement rafra\u00eechi notre <strong>palette chromatique.<\/strong> Tout en conservant nos rouges, ocres et gris, ceux-ci apportent d\u00e9sormais davantage de vitalit\u00e9 et de modernit\u00e9, en phase avec le dynamisme des secteurs Horeca et Retail.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8855 size-full aligncenter\" src=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9.png\" alt=\"\" width=\"683\" height=\"375\" srcset=\"https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9.png 683w, https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/9-300x165.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h5 class=\"p1\">\u00ab Le plaisir de partager \u00bb : notre raison d\u2019\u00eatre<\/h5>\n<p class=\"p1\">Ce changement est scell\u00e9 par un nouveau tagline : <strong>\u00abLe plaisir de partager\u00bb<\/strong>. Il r\u00e9sume notre raison d\u2019\u00eatre : \u00eatre complices de vos meilleurs moments gr\u00e2ce \u00e0 une p\u00e2tisserie de qualit\u00e9, en cr\u00e9ant des exp\u00e9riences qui rassemblent les personnes, que ce soit au restaurant, lors d\u2019un \u00e9v\u00e9nement ou \u00e0 la maison.<\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"p1\">Packaging actualis\u00e9 : un pas en avant vers l\u2019\u00e9l\u00e9gance et la durabilit\u00e9<\/h5>\n<p class=\"p1\">Notre \u00e9volution s\u2019\u00e9tend \u00e9galement \u00e0 notre packaging, qui franchit un cap qualitatif vers une <strong>esth\u00e9tique premium.<\/strong> Nous avons mis\u00e9 sur un design beaucoup plus \u00e9l\u00e9gant et soign\u00e9, qui se distingue dans toute vitrine ou en rayon.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Cette r\u00e9novation n\u2019est pas uniquement visuelle ; notre packaging est d\u00e9sormais fabriqu\u00e9 en <strong>carton plus durable et respectueux de l\u2019environnement<\/strong>. Il est plus pratique et fonctionnel, facilitant la manipulation dans le canal Horeca et renfor\u00e7ant notre engagement envers l\u2019environnement, sans renoncer \u00e0 une pr\u00e9sentation attractive qui fait la diff\u00e9rence.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8851 size-full aligncenter\" src=\"http:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8.png\" alt=\"\" width=\"683\" height=\"375\" srcset=\"https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8.png 683w, https:\/\/www.pastiolot.com\/wp-content\/uploads\/2026\/02\/8-300x165.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"p1\">Une \u00e9volution fid\u00e8le \u00e0 notre essence<\/h5>\n<p class=\"p1\">Ces changements sont une v\u00e9ritable d\u00e9claration d\u2019intention : chez Pastiolot, nous voulons \u00e9voluer sans perdre notre \u00e2me. Avec un logotype renouvel\u00e9, une palette actualis\u00e9e, un packaging \u00e9l\u00e9gant et un tagline qui invite \u00e0 c\u00e9l\u00e9brer les bons moments en bonne compagnie, nous renfor\u00e7ons notre position de r\u00e9f\u00e9rence dans l\u2019univers de la p\u00e2tisserie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Pastiolot, nous pensons que la p\u00e2tisserie est bien plus qu\u2019un simple produit ; c\u2019est l\u2019art de cr\u00e9er des moments. Aujourd\u2019hui, nous entamons une nouvelle \u00e9tape avec un rebranding qui refl\u00e8te notre croissance et notre \u00e9volution, sans perdre l\u2019essence qui a fait de nous une r\u00e9f\u00e9rence.<\/p>\n","protected":false},"author":2,"featured_media":8832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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